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Why a piece with no chart does not get a page

It makes the shop smaller. It also makes the claim on the home page worth something.

We could list everything. The catalogue holds 798 pieces and we list a fraction of them.

The gate is one rule: a piece gets a product page only if its supplier published measurements we can actually show. Not a summary, not a range, not an average. The numbers, against the named columns.

There is a specific failure this prevents. A great many descriptions in this catalogue begin with a size chart header and then simply stop — the column names arrived in the import and the numbers did not. A parser asked to make something of those has exactly two options: return nothing, or invent something. We return nothing.

That is also why the site does not print "runs true to size". That sentence appears in this catalogue's descriptions, and it reads like a measurement. It is not one — it is boilerplate this shop injects into every description, which is why the parser strips it before it looks at anything else. Printing it back to a shopper as though a supplier had said it would be presenting our own marketing copy as supplier evidence.

This is commercially uncomfortable and it is still correct. A page that says "this will fit you" and then cannot say by how much is making a promise it has no way to keep, and a shopper who is misled once about fit does not come back for anything else either.

The gate also has a useful side effect: it means that when you are reading a page here, you are reading a garment whose measurements survived an import, a reformat and a parse. If a number appears on this site, a supplier wrote it down.